Supposedly this was to study the impact of taking kudzu pills on binge drinking.
My favorite part of the story:
Reasearchers said it was quite easy to gather the volunteers.
Well, duh. "Hey, who wants to watch tv and drink an unlimited supply of beer? Anyone? Please, we really need some help on this project."
The research also speculates that it simply takes less beer to make you drunk when you also take the kudzu.
I can see it now. New Coors Kudzu. Helps you get your drink on. For people without a lot of time to get drunk.